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10 Best Sweden Tour Operators 2024 [Unbiased & With Reviews]

10 Best Sweden Tour Operators 2024

Are you planning to visit Sweden, but unsure which tour provider to select? Now, you no longer have to waste time searching the internet and filling out dozens of contact forms. Simply fill out ONE form, we’ll send it off to multiple tour providers and they’ll contact YOU! You’ll be able to compare rates and find the lowest cost tour for the most affordable trip abroad.


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Would you like to travel for a fun vacation and experience Sweden? Would you like to have your dream trip with a professional Sweden tour company? Has finding a highly rated and affordable tour provider to Sweden been a struggle for you?

Sweden is a diverse country with the vast and open Lapland in the North, castles and fascinating cities in the south, stunning archipelagos, and beautiful cosmopolitan cities. The country boasts a wide variety and rich culinary, lifestyle, and culture. Summer is a glorious time to visit Sweden with long daylight hours and pleasantly warm weather to explore plenty of Scandinavian architecture, maritime museums, and magnificent palaces on the waterfront. Stockholm is a blockbuster inundated in history and made up of 14 islands and the medieval Gamla Stan. Because of the general terrain in Sweden, you pursue many active adventures, including skiing, boating, fishing, and cycling.

Your choice to tour Sweden will not be as simple as it may sound. When you start making definite travel plans, your possibilities will be very many, and the time to go through each company’s reviews and information can be exhausting and time-consuming. You have hundreds of tour operators in Sweden to choose from, and you should spend your hard-earned money on a tour experience that is impactful, safe, and affordable. TravellersQuest would hate for you to overpay for a lackluster tour to Sweden.

We strongly believe that if you do not do significant proper research, you could unintentionally spend thousands of dollars on a dreary tourist experience in Sweden that will be expensive with low-quality services. Because of these apprehensions, we have researched and analyzed the perfect guide for the top 10 best highly rated tour operators in Sweden.

Here is an unbiased list of the Top 10 most reputable Sweden tour operators.

Providers Reviews
Lights of Vikings Trip Advisor – 1,160 reviews
Rainbow Tours Stockholm Trip Advisor – 1,013 reviews
Wild Sweden Trip Advisor – 429 reviews
Lights Over Lapland Trip Advisor – 1,272 reviews
The Green Trails Trip Advisor – 360 reviews
Stromma Trip Advisor – 697 reviews
Husky Tours Lapland Trip Advisor – 600 reviews
True Nature Sweden Trip Advisor – 421 reviews
Ocean Bus Trip Advisor – 859 reviews
Stockholm Adventures Trip Advisor – 756 reviews

Table update March 18, 2024

Lights of Vikings

Lights of Vikings

Abisko is an important landmark in Sweden to see the Northern Lights and with Lights of Vikings; you get premier tour opportunities and packages to observe this wonderful phenomenon. Lights of Vikings is one of the most popular tour operators in Sweden that is well-known for providing the longest Northern Lights Tour in Abisko and Swedish Lapland. They offer convenient transport, photo opportunities and comfortable accommodations so that you can enjoy one of the most breathtaking phenomena in the world.

Lights of Vikings Best Sweden Tour Packages

With Lights of Vikings, you get fully serviced tour packages with detailed itineraries and plentiful activities. Take their most popular tour package, Longest Northern Lights in Abisko that comes with 2 full course meals and hot drinks. You will also be accompanied by a personal guide that will show you around the natural reserves of Swedish Lapland.

On their Kiruna Northern Lights Tour, you will travel to the best viewpoints to see the Aurora Borealis. The company provides a photographer specializing in night photography to take amazing pictures of you with the Northern Lights behind you!

For an adventurous option, the Snowshoe Hike in Abisko will have you walking on frozen lakes and ice formations while seeing Abisko Village, Lake Tornetrask and Lapporten.

Lights of Vikings Reviews

Lights of Vikings is the leading tour operator in Sweden with 1,160 reviews on TripAdvisor. They are ranked as #1 of 8 Tours & Activities in Abisko and have received the TripAdvisor Travelers’ Choice Award in 2023. A client who recently went on tour with them wrote:

It was an amazing experience. The guys are real light hunters! They never give up without showing the lights and give all information that you should now… Sibel I

Read all reviews of Lights of Vikings on TripAdvisor.

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Rainbow Tours Stockholm

Rainbow Tours Stockholm

Rainbow Tours is a Swedish travel & tour company specializing in free walking tours so that every tourist can enjoy Stockholm like a local, regardless of their budget and time. The company’s guides are national and international students, enthusiastic about showing you all the secrets of this great city. Rainbow Tours’ goal is to share their passion for Stockholm and its history while creating enjoyable and friendly excursions with smaller groups for easier connection.

Rainbow Tours Stockholm Best Sweden Tour Packages

Join in on Rainbow Tours’ well-crafted tour packages for immersive and memorable sightseeing tours. The Stockholm south-island has developed from an industrial area to a cultural mix of art, religious acceptance, and environmental and social consciousness. On the Free Hipster Island Tour, you will enjoy the landscapes and walk through gorgeous gardens for a perfect combination of cultural flow and green development.

The company’s popular Gamlastan Tour allows you to understand the island and learn more about the Viking Era and the Danish clash that killed thousands of its residents.

Don’t miss out on their Walking Tour of Ostermalm. The city will shock you with its contemporary architecture, beautiful streets, and its advanced social inclusion and acceptance.

Rainbow Tours Reviews

Rainbow Tours holds a high standard for providing tour services in the industry and this makes them one of the best travel agencies in Sweden. With 1,013 reviews on TripAdvisor, they are ranked as #1 of 284 Tours & Activities in Stockholm. They also received the TripAdvisor Travelers’ Choice Award in 2023. A past customer wrote:

Sebastian was an amazing guide, with a great mix of historical content and also modern politics, a great use of a few hours to get an overview of the city… robbo997

Read all reviews of Rainbow Tours on TripAdvisor.

Wild Sweden

Wild Sweden

Wild Sweden was established by a team of nature enthusiasts that are deeply passionate about Swedish wildlife and also concerned about the effects of tourism on the environment. As an eco-tourism company in Sweden, they only run certain tours at certain times of the year. Moreover, their guides are the absolute best at what they do and with them, you’ll create some memorable experiences of your interactions with Nature and Swedish culture.

Wild Sweden Best Sweden Tour Packages

Get to know Swedish wildlife as well as the immense beauty of the countryside through Wild Sweden’s tour packages. Among their summer trips, The Full Wolf Experience is an absolute banger! You’ll learn how to track wolves, camp in the wilderness on hammocks and hear the wolves howling at night in this amazing and intimate nature tour.

If you’re looking for a truly immersive experience, their Wildlife Expedition in Sarek National Park will take you on an 8D/7N adventure where you’ll encounter Europe’s largest moose, go for hikes and see the Aurora lights.

How about celebrating New Years in complete wilderness? Their Magical New Year Retreat tour package takes you to Navardalen wilderness lodge so that you can rediscover yourself while being in close contact with Nature.

Wild Sweden Reviews

Few companies can claim to match the intensity at which Wild Sweden provides its packages and services. As a top-rated tour operator in Sweden, they have 429 reviews on TripAdvisor and are ranked as #1 of 1 Tours & Activities in Skinnskatteberg. They were awarded the TripAdvisor Travelers’ Choice Award in 2023. See what a customer said about their service:

Our family of 4 (2 grown up kids) had a fantastic evening on the moose safari. The whole experience was wonderful – lots of moose, a great knowledgeable and friendly guide… Phil

Read all reviews of Wild Sweden on TripAdvisor.

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Lights Over Lapland

With a mission to bring the Northern Lights to international tourists, Lights Over Lapland was launched in 2010. It is a small family-run tour company in Sweden with a dedication to growth, innovation and safety. Their impact on the tourism industry has been massive and they have gathered thousands of reviews from their customers. Their nightly trips and photo expeditions fall among must-do activities on your vacation in Sweden!

Lights Over Lapland Best Sweden Tour Packages

Seeing the Northern Lights has never been made this accessible and comfortable as made by Lights Over Lapland’s tour packages. Go on their Ultimate Aurora Photo Adventure for a full private tour to Abisko. You’ll travel to the Abisko wilderness camps and watch the amazing lights with your own small group and a private photographer guide.

The Abisko Aurora Chase tour package will have you traveling the Swedish wilderness in 4x4s while visiting Lake Tornetrask, Bear Mountain and Björkliden.

Travel the beautiful areas of Abisko National Park on sleds through their Snowmobile Sled Expedition tour package. This 2 hour sled ride will give you an absolute fantastic taste of Sweden’s landscape.

Lights Over Lapland Reviews

Lights Over Lapland has made commendable efforts in making the Northern Lights more accessible. They are a highly-reviewed Swedish travel agency with 1,272 reviews on TripAdvisor. They are ranked as #2 of 8 Tours & Activities in Abisko and have earned the TripAdvisor Travelers’ Choice Award in 2023. See what a past client wrote about them:

It was an amazing experience. And it was essential the guide we had from Oliver Wright since beginning. We did a lot of activies, from hiking, landscape… Priscilla R

Read all reviews of Lights Over Lapland on TripAdvisor.

The Green Trails

sweden guided tour

The Green Trails is a local tour operator in Sweden founded by two travel enthusiasts, Pieter and Pierre, in 2013. The company was the first ever ecotourism company in Stockholm and has worked with thousands of tourists from over 50 countries worldwide. The Green Trails actively and financially donates to nature preservation and works with local companies and guides to maintain their primary agenda. Travel the best places in Sweden with this top-tier company by your side!

The Green Trails Best Sweden Tour Packages

With The Green Trails, you get affordable tour packages with a large array of activities and sightseeing. The GPS Biking Tour is the best way to explore Stockholm at your own pace and liking. You can visit the best coffee shops in town and find out hidden hangout spots to have a chat with the locals.

If you are tired of the city, take their Stockholm Hiking Day Tour and hike through unspoiled nature in the virgin Taiga Forest and see deer in their natural habitat. Your guide will also teach you some basic survival skills like lighting a fire and using a compass.

You can also Kayak in Stockholm Archipelago and experience lovely sceneries in one of the most exceptional environments in Europe. You can also spot ospreys and white tailed eagles if you’re lucky!

The Green Trails Reviews

The Green Trails is the premier Swedish tour company to go to for nature trips. They have 360 reviews on TripAdvisor and are ranked as #2 of 155 Outdoor Activities in Stockholm. Their spectacular customer service has earned them the TripAdvisor Travelers’ Choice Award of 2023. A customer who recently went on tour with them wrote:

Great experience with a very friendly tourguide. He cared about safety, gave us information about the surrounding and provided good food. Thank you very much… Rico G

Read all reviews of The Green Trails on TripAdvisor.

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Stromma

As one of the oldest travel agencies in Sweden and all of Europe, Stromma is here to help you create lasting memories through personalized and creative tours. Stromma prioritizes the needs of every guest, ensuring equal treatment from the first to the last visitor of the day. Their vision is to be the region’s leading provider of tours and activities, while also advocating for sustainable tourism. You can find them in numerous cities across Europe and they’ll surely provide you with a wonderful experience on your vacation!

Stromma Best Sweden Tour Packages

Stromma has a wide variety of tour packages for you to choose from. One of their most immersive tours is definitely going Glamping at Birka. You’ll experience what it feels like to stay in a true Viking City. Also there are options to go exploring in burial grounds, seeing fantastic sights of Lake Malaren and enjoying traditional Viking dinner.

If you’re somebody that prefers cruises, opt for their Thousand Islands Archiepalgo Cruise tour package. This package includes a full day boat excursion to many of Stockholm’s archipelagos and end with the ultimate dining experience.

You can explore the capital city on their Stockholm Hop-On Hop-Off Tour. In about 21 stops, you’ll experience everything from Old Town to the hip urban area of Sodermalm in Stockholm.

Stromma Reviews

Stromma has received hundreds and thousands of positive reviews from its customers who have deeply enjoyed their tours. This Swedish tour operator has over 700 reviews on TripAdvisor and is ranked as #3 of 21 Boat Tours & Water Sports in Gothenburg. They are recipients of the TripAdvisor Travelers’ Choice Award of 2023. A client who recently visited them wrote:

The perfect way to see Gothenburg! This 50 minute tour provides and excellent overview of the city with quippy guides who made jokes about ‘trusting in cod’ as… csemrad

Read all reviews of Stromma on TripAdvisor.

Husky Tours Lapland

Husky Tours Lapland

Husky Tours Lapland is a local tour operator in Sweden founded by Kent and Jordana in 2007 to share the outdoors lifestyle and passion for dogs with people around the world. With wide experience in the tourism industry and outdoors life, the company designs private and small group tours that fit your interest and budget. On their excursions, you will enjoy the varied and unique landscapes and wilderness, away from cities & mass tourism.

Husky Tours Lapland Best Sweden Tour Packages

Husky Tours Lapland offers plenty of unique tour package tours that cater to all types of customer needs. Their Mountain Tour offers an exclusive dog sledding experience with camping expeditions in the mountains, depending on the weather for five days.

Sit back, relax and be ready to watch the Northern Lights on their Northern Lights Husky Tour. Drive out on a sled through various landscapes and then observe the beautiful sky from a teepee set out on a perfect plateau for an excellent view. 

The company’s Family Husky Tour is a weekend trip that mainly focuses on the kids. With four dogs, you will take off to a 27 km well-groomed trail in the wilderness for a fulfilling outdoor excursion.

Husky Tours Lapland Reviews

Customers like tours from Husky Tours Lapland but LOVE their dogs! As a highly-reviewed tour company in Sweden, they have 600 reviews on TripAdvisor and are ranked as #4 of 48 Tours & Activities in Kiruna. They also received the TripAdvisor Travelers’ Choice Award in 2023. A satisfied customer wrote:

Everybody was nice and helpful, very international (no swedish people except us). The dog ride was fun, with a little break in the middle to not get to stiff … David B

Read all reviews of Husky Tours Lapland on TripAdvisor.

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True Nature Sweden

True Nature Sweden

Of all your options for Sweden tours, True Nature Sweden should be at the top of the list if you are searching for a highly rated, safe, and professional way to travel the country. They will tailor and customize a trip that fits your budget and needs. With over five years of experience in the industry, The Nature Sweden employs local, friendly, and multilingual guides for guided private or group tours. Look them up for an impactful and memorable holiday trip in Stockholm with an award-winning local Swedish tour operator.

True Nature Sweden Best Sweden Tour Packages

Fulfill all your adventure needs on the deep-dive exploration tour packages offered by True Nature Sweden. Start with a Kayaking Trip to Stockholm Archipelago that provides you the chance to be in a peaceful and relaxing place with unique landscapes formed by about 30 000 islands in the Baltic Sea.

Get close to Nature on their Lapland Mountains Hiking Tour where you’ll traverse mountainous landscapes, observe a variety of flora and fauna and camp in tents in the wilderness.

The Wildlife Safari in Stockholm tour package will let you discover moose, elks, bears and beavers while you sit back and enjoy some Swedish Fika and pastries.

True Nature Sweden Reviews

True Nature Sweden is one of the best tour companies in Sweden with 421 reviews on TripAdvisor. They are ranked as #4 of 155 Outdoor Activities in Stockholm. Their services were praised by many clients, and among them one wrote:

Very good tour, wasn’t long enough! Great views, nice food food the lunch, and nice people. No wind, which was a bonus… Oliver W

Read all reviews of True Nature Sweden on TripAdvisor.

Ocean Bus

Ocean Bus

Touring Sweden on an amphibious bus should definitely be on your bucket list! Ocean Bus is a tour company with a very unique approach – to provide tours on land and on water using the same vehicle! They had to go through rigorous procedures and pass many inspections before they could launch their tours properly. Founded by Max and Paul Ekwall in 2013, the company quickly rose to become one of the best reputed tour companies in Sweden.

Ocean Bus Best Sweden Tour Packages

The team at Ocean Bus has designed well-rounded tour packages that provide a genuinely amusing experience in Sweden. Start with their Ocean Bus Stockholm Experience for a sightseeing tour that combines both land and water. Start on land and tour the major attractions of the city and then go on to Stockholm’s bay for a tranquil and enjoyable time.

Their Gothenburg Ocean Bus Tour starts at the Great Theater and goes on for 55 minutes of peak sightseeing. Their guides are friendly and informative about questions regarding Swedish culture.

Ocean Bus Reviews

Ocean Bus’ uniqueness and unrelenting effort makes it an exemplary tour operator in Sweden for other aspiring tour companies. They have 859 reviews on TripAdvisor and are ranked as #6 of 155 Outdoor Activities in Stockholm. They were awarded the TripAdvisor Travelers’ Choice Award in 2023. A customer who went on their tours wrote:

Exceptionally dedicated guide (Linus) and Captain (PA). We all thoroughly enjoyed the trip and perfect also for the kids (5/8)… jesperzac

Read all reviews of Ocean Bus on TripAdvisor.

Stockholm Adventures

Stockholm Adventures is a reputable, local Swedish tour company specializing in private guided tours, self-guided tours, and city games for families, groups, and individuals from around the world, all year long. They design genuine and unforgettable tours in Sweden for people who adore exploration and adventure. In addition, the company emphasizes quality equipment, outstanding hospitality, and environmental conservation in each and every excursion that they design. Join Stockholm Adventures and gain access to the cultural and natural highlights in the city.

Stockholm Adventures Best Sweden Tour Packages

Get a feel for the bustling city of Stockholm and immerse yourself into its local culture on one of many tour packages offered by Stockholm Adventures. The RIB Speedboat Tour is an exciting and speedy way to tour Stockholm, designed for those that have a tight schedule. You will be able to see the urban coastline, rugged scenery of the Archipelago, and its varied wildlife.

Watch the fusion of modern and traditional art and architecture on the Sodermalm E-Bike Tour. From trendy bars and bohemian artisan shops to cobbled alleys and spiraling churches, this tour will take you on a wild ride in so-called SoFo.

The company also offers an Ice Skating Experience that’ll take you to Lake Malaren where their guides will teach you Nordic Skating. After the experience, enjoy a warm outdoors lunch beside an open fire.

Stockholm Adventures Reviews

Many customers have expressed admiration regarding how immersive the company’s tours are. As one of the highest-reviewed tour operators in Sweden, Stockholm Adventures has 756 reviews on TripAdvisor. The company ranks as #7 of 154 Outdoor Activities in Stockholm. A past client of theirs wrote this about them:

Fantastic day, expert, fun guide, beautiful location, and fantastic lunch. Could not have wished for better on any point. Definitely worth the money and early rise… andytass

Read all reviews of Stockholm Adventures on TripAdvisor.

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FAQs

What is the best way to see Sweden?

The best way to see Sweden is probably by going on a boat cruise. Whether on Stockholm or the Baltic Sea, Sweden is filled with coastal areas that are accessible by boat. Stockholm itself has over 3,000 archipelagos for you to discover and explore.

What is the best time to travel to Sweden?

Sweden is one of the coldest Scandinavian countries in the world so the best time to go touring in Sweden is during the summer. The hiking trails will be snow-free and enjoyable and their villages, towns and cities will be bustling with life.

How many days are enough for Sweden?

For a trip covering the most popular attractions, main cities and a trip to the Swedish countryside, about 7-10 days should be enough. You may have to adjust for a few more days depending on the weather as well.

What is Sweden’s most visited city?

Sweden’s most visited city is none other than its capital, Stockholm. From its Old Town and historic center to the urban hipster island of Sodermalm, Stockholm is full of things to do and places to explore. The city also has a thriving boat cruise business that you can get involved into.

What are the do’s and don’ts in Sweden?

Swedish folk are friendly folk as long as you respect them and value their personal space. Do not cause disruptive or rowdy behavior and always abide by the law. Swedish people are also incredibly vocal about environmental conservation so do not litter their streets and alleys.

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