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10 Best Sweden Tour Operators 2023 [Unbiased & With Reviews]

10 Best Sweden Tour Operators 2023

Are you planning to visit Sweden, but unsure which tour provider to select? Now, you no longer have to waste time searching the internet and filling out dozens of contact forms. Simply fill out ONE form, we’ll send it off to multiple tour providers and they’ll contact YOU! You’ll be able to compare rates and find the lowest cost tour for the most affordable trip abroad.

Get Free Quotes From 10 Best Sweden Tour Operators

Would you like to travel for a fun vacation and experience Sweden? Would you like to have your dream trip with a professional Sweden tour company? Has finding a highly rated and affordable tour provider to Sweden been a struggle for you?

Sweden is a diverse country with the vast and open Lapland in the North, castles and fascinating cities in the south, stunning archipelagos, and beautiful cosmopolitan cities. The country boasts a wide variety and rich culinary, lifestyle, and culture. Summer is a glorious time to visit Sweden with long daylight hours and pleasantly warm weather to explore plenty of Scandinavian architecture, maritime museums, and magnificent palaces on the waterfront. Stockholm is a blockbuster inundated in history and made up of 14 islands and the medieval Gamla Stan. Because of the general terrain in Sweden, you pursue many active adventures, including skiing, boating, fishing, and cycling.

Your choice to tour Sweden will not be as simple as it may sound. When you start making definite travel plans, your possibilities will be very many, and the time to go through each company’s reviews and information can be exhausting and time-consuming. You have hundreds of tour operators in Sweden to choose from, and you should spend your hard-earned money on a tour experience that is impactful, safe, and affordable. TravellersQuest would hate for you to overpay for a lackluster tour to Sweden.

We strongly believe that if you do not do significant proper research, you could unintentionally spend thousands of dollars on a dreary tourist experience in Sweden that will be expensive with low-quality services. Because of these apprehensions, we have researched and analyzed the perfect guide for the top 10 best highly rated tour operators in Sweden.

Here is an unbiased list of the Top 10 most reputable Sweden tour operators.

Providers Package Reviews
Rainbow Tours Stockholm Free Tour Hipster of Södermalm –Stockholm
Free Tour Gamlastan – Old Town
Trip Advisor – 225 reviews
Weelo New Urban Tour
Heart of Gothenburg
Trip Advisor – 415 reviews
Husky Tours Lapland Northern Lights Tour
Weekend Tour
Trip Advisor – 397 reviews
Kiruna Guidetur – Day Trips Overnight Tour By Snowmobile
Mountain Bike Tour
Trip Advisor – 356 reviews
The Green Trails Self guided bike tour
hiking in Stockholm tour
Trip Advisor – 248 reviews
True Nature Sweden 1 day kayaking
Hiking in Lapland mountains
Trip Advisor – 143 reviews
Do the North Tour in Northern – skiing and skating
Wildlife safari
Trip Advisor – 143 reviews
Stockholm Adventures Boat Tours
Bike Tours
Trip Advisor – 459 reviews
stoRy tours Stockholm Old Town stoRy Walking Tour
The Ice Bar and Stockholm Panorama Tour
Trip Advisor – 203 reviews
StockholMania Tours Stockholm in 5 days
Guided tour of Drottningholm Palace
Trip Advisor – 169 reviews

Table update Oct 7, 2021

Rainbow Tours Stockholm

sweden tours

Company’s location and type: Stockholm, Local Tour Operator
Awards, Certification: Ranked #1 Trip Advisor
Reviews: 255 reviews on Trip Advisor

About Company

Rainbow Tours is a Sweden travel tour specializing in free walking tours so that every tourist can enjoy Stockholm like a local regardless of their budget and time. The company’s guides are national and international students, enthusiastic about showing you all the secrets of this great city. Rainbow Tours’ goal is to share their passion for Stockholm and its history while creating enjoyable and friendly excursions with smaller groups for easier connection.  


With Rainbow Tours, you can join in on the fun and exciting Sweden tour packages for immersive and memorable sightseeing tours.

The Stockholm south-island has developed from an industrial area to a cultural mix of art, religious acceptance, and environmental and social consciousness. On the Free Hipster Tour, you will enjoy the landscapes and walk through gorgeous gardens for a perfect combination of cultural flow and green development. The company’s popular Gamlastan Tour allows you to understand the island and learn more about the Viking Era and the Danish clash that killed thousands of residents. The New City, Modern Stockholm, will shock you with its contemporary architecture, beautiful streets, and its advanced social inclusion and acceptance.


This tour operator in Sweden can cater to various customers with many fun Sweden tour options. They have glowing reviews, which is why the company is ranked at #1 out of 225 tours in Stockholm and has earned a five-star rating with nearly 300 reviews on Trip Advisor. Here is a comment from a past client:

“Very nice tour of the old town: the guide was well prepared, easy to follow and very delightful! I definitely recommend it!” – Giorgia M: July 2021


sweden tour

Company’s location and type: Stockholm, Local Tour Operator
Awards, Certification: Ranked #1 Trip Advisor
Reviews: 417 reviews on Trip Advisor 95% rated outstanding and excellent

About Company

Weelo is a leading and one of the top tour operators in Sweden started by Peter, a travel lover, and enthusiast who was born and raised in Stockholm. They specialize in exclusive day bike tours in Stockholm, Sweden. With a team of dedicated professionals guides and staff, they are passionate about giving you an unparalleled experience as a traveler. You will uncover many hidden gems and rarely seen island areas with a fun and highly trained English-speaking guide on an E-bike or a Scooter.


Joining a tour with Weelo is one of the best decisions as they are one of the best in Sweden. They will take you to lesser-known and exciting areas.

On New Urban Riverside Tour, you will discover the typical district of Gothenburg and experience the Eriksberg Harbor, which is the new urban riverside. Your Heart of Gothenburg, Sweden Tour starts at the charming Kronhusbodarna built in the 1700s, where you will taste the Swedish Licorice and see glasswork sculptures. Who would be mad with an Island-Hopping Tour? Then, get ready to discover six out of the 14 islands on your Ebike or scooter, see picturesque streets, hipster neighborhoods, and explore the Royal Palace.


Weelo is a leading tour company in Sweden with over 415 glowing reviews on Trip Advisor. They are rated five stars and ranked #1 out of 133 outdoor tour companies in Stockholm. See the positive review:

“Very convenient to book the bikes online and have them delivered to our hotel. Nice with the guided app tour that made us go to places around Stockholm that we haven’t been to before.” – Fanoftigger: Aug 2020

Husky Tours Lapland

tours of sweden

Company’s location and type: Kiruna, Local Tour Operator
Year of establishment: 2007
Awards, Certification: Ranked #1 Trip Advisor
Reviews: 397 reviews on Trip Advisor

About Company

Husky Tours Lapland is a tour operator in Sweden founded by Kent and Jordana in 2007 to share the outdoor lifestyle and passion for dogs with people around the world. With wide experience in the tourism industry and outdoor life, the company designs private and small group tours that fit your interest and budget. On their excursions, you will enjoy the varied landscape and wilderness uniquely away from the city and mass tourism.


Husky Tours Lapland offers plenty of unique package tours in Sweden for all types of customer needs.

The Mountain Tour offers an exclusive dog sledding experience with camping expeditions in the mountains, depending on the weather for five days. Sit back, relax and be ready to watch the Northern Light from a teepee set out on a perfect plateau for an excellent view.  The company’s Family Husky Tour is a weekend trip that mainly focuses on the kids. With Four dogs, you will take off to a 27kms well-groomed trail in the wilderness for a fulfilling outdoor excursion.


Husky Tours Lapland is a leading Sweden tour company with over 441 reviews on Trip Advisor. The reviews show that past tourists are delighted with the services, with over 97% of the customers’ feedback raving about excellent and friendly guides. See the positive review:

“My friend and I loved this experience!! And I’m so glad that I chose to do the husky tour with this company. The owner is super nice and has a lot of interesting stories to tell. Everything is perfect. I couldn’t have asked for more. Thank you!” – LHF I: March 2021.

Kiruna Guidetur – Day Trips

tours in sweden

Company’s location and type: Kiruna, Local Tour Operator
Year of establishment: 1993
Awards, Certification: Ranked #1 Trip Advisor
Reviews: 372 reviews on Trip Advisor

About Company

Kiruna Guidetur is one of the leading and best tour operators in Sweden founded in 1993 by Gunnar Selberg. With over 20 years of experience, Gunnar served as the president of the Kiruna tourism board and a tourist curator for the Municipal of Kiruna. As an independent company, they curate unique and personalized tour packages in Kiruna with knowledgeable and licensed tour guides familiar with the trails and hidden secrets, and beautiful views in the area.  This tour company is the true example of how well-run excursions can offer fun experiences.


Kiruna Guidetur has an abundance of tours in Kiruna, Sweden, to join and enjoy. With this company, you will have a memorable journey.

Their best Dogsled Northern Lights Tour is unique and offers a 90% chance to see the Northern Lights on a clear day sitting around a fire with coffee and sandwiches. During summer, you can take a Boat Trip on Torne River Sweden, and visit the Sami Museum and Jukkasjärvi Church while enjoying gorgeous landscapes as the river flows along. Seeing the king of the forest on a horse’s back is worth experiencing. The beautiful Moose Safari gives you an incredible feeling of well-being, and tasting local delicacies is one of the best parts of this trip.


Kiruna Guidetur isn’t ranked number one in Kiruna for anything. The company is undoubtedly one of the top outdoor tour providers in Sweden, and their exemplary excursions will back that up. With 373 reviews on Trip Advisor and 4.5 stars rating, we encourage you to take a tour with them. Read this review left by a past tourist:

“10 out of 10 experiences. Great ride, great guide, great lunch, and we had a private tour lasting over 4 hours.” – Lovetotravel: Feb 2021

The Green Trails

sweden guided tour

Company’s location and type: Stockholm, Local Tour Operator
Year of establishment: 2013
Awards, Certification: Ranked #3 Trip Advisor Certificate of Excellence 2013
Reviews: 263 reviews on Trip Advisor 99% rated outstanding and professional

About Company

The Green Trails is a local tour operator in Sweden founded by two travel enthusiasts, Pieter and Pierre, in 2013.  The company was the first ecotourism company in Stockholm and has worked with thousands of tourists from over 50 countries worldwide. In 2013, they were awarded the Travelers Choice Certificate of Excellence by Trip Advisor. Besides, The Green Trails actively and financially donate to nature preservation and work with local companies and guides to maintain this agenda.


The Green Trails is most well-known for its immersive tours in Sweden that are affordable and safe.

The GPS Biking Tour is the best way to explore Stockholm at your own pace and liking. You will find Södermalm’s best-brewed cappuccino in the place where the locals love to go to watch the stunning sunset. If you are tired of the city, take the Sweden Hiking Day Tour and hike through unspoiled nature in the virgin Taiga Forest and see deers in their natural habitat. You can also Kayak in Stockholm Archipelago and experience lovely sceneries in one of the most exceptional environments in Europe.


The Green Trails is one of the top tour operators in Sweden, with many tours led by professional and fun guides. The company is ranked #3 out of 64 boat companies, with nearly 260 reviews from past clients.  You can read this review on Trip Advisor:

“Great day out. Good company and really informative. Really nice to see outside of the city. Lovely sitting around the fire chatting in the heart of nature.” – Lurose 45: Feb 2020

The Nature Sweden

sweden day tours

Company’s location and type: Stockholm, Local Tour Operator
Year of establishment: 2016
Awards, Certification: Ranked #3 Trip Advisor Certificate of Excellence 2019
Reviews: 164 reviews on Trip Advisor

About Company

Of all your options for Sweden tours, The Nature Sweden should be on your best list if you are searching for a highly rated, safe, and professional way to travel the country. Regardless of the excursion, you are looking for in Sweden. They will tailor-make and customize a trip that fits your budget and needs. With five years of experience in the industry, The Nature Sweden employs local, friendly, and multilingual guides for guided private or group tours. Look them up for an impactful and memorable holiday trip in Stockholm.


You can book tour packages to Sweden with The Nature Sweden if you are looking for unique and specialized trips to Stockholm.

A Kayak Tour to the Stockholm archipelago provides you the chance to be in a peaceful and relaxing place with unique landscapes formed by about 30 000 islands in the Baltic Sea. In the Sarek and Padjelanta National Park, you can join in the Day Hiking Tour and see the valleys, lakes, and reindeers. The Wildlife in Stockholm includes deers, bears, and many more that you will see on the safari.


Trip Advisor ranks this tour operator in Sweden highly at #1 of 64 boat companies in Stockholm. They have a proven track record of safe and affordable tours in Sweden, with over 160 reviews attesting to a great trip experience.  You can read a nice experience by a former traveler below:

“We did a 3-day tour in the Stockholm Archipelago. Perfect length for a trip as you get to have a full day on the water on the second day. And the landscape is really beautiful.
William not only knew great camping spots, he also told us a lot of interesting things about the archipelago. Great trip! Would do again any time.” – Meike: July 2021

Do The North

tour company in sweden

Company’s location and type: Stockholm, Local Tour Operator
Year of establishment: 2004
Awards, Certification: Ranked #1 Trip Advisor
Reviews: 146 reviews on Trip Advisor 96% rated outstanding and great

About Company

Do The North is a professional top-rated tour operator in Sweden founded by Thomas and Helena in 2004. They specialize in Kayaking and remarkable freedom wild camping in Sweden. With eco-friendly and sustainable tours in Sweden, the company has spent years perfecting its guided trips to fit all travelers’ needs and interests. Do The North is also dedicated to helping local communities connect with tourists worldwide to provide unparalleled experiences while taking you to visit the top and most fascinating areas in Sweden.


No matter what you are captivated to explore, Do The North has great tour packages in Sweden personalized just for you.

Take on the Swedish winter delights by joining the Skiing and Skating Tour in Northern Dalarna in a snow-clad forest landscape for a magical experience in the icy blue countryside. The Wildlife Safari is a five-day tour in the outer archipelago to kayak and watch birds and seals up close during their breeding season.  You can learn how to cook in the wilderness with locally foraged ingredients on an open fire during the Sweden Culinary Adventure. It is exceptional to cook in nature and share the meals while making the connection and learning more about the local recipes.


With over 146 reviews on Trip Advisor, Do The North is undoubtedly one of the best tour operators in Sweden that is adventurous and affordable. They have hosted thousands of tourists who have ranked them as the #1 outdoor company in Norrkoping. You can see from the review below:

“Must do adventure. Super cool and something else. It is super well organized by the team! Make sure you try making the pizza from their recipe menu.” – Annouck D: June 2021

Stockholm Adventures

sweden package tours

Company’s location and type: Stockholm, Local Tour Operator
Awards, Certification: Ranked #6 Trip Advisor
Reviews: 459 reviews on Trip Advisor

About Company

Stockholm Adventures is a reputable local Sweden tour company specializing in private guided tours, self-guided tours, city games for families, groups, and individuals from around the world, all year long. They design genuine and unforgettable tours in Sweden for people who adore exploration and adventure. In addition, the company emphasizes quality equipment, outstanding hospitality, and environmental conservation in each excursion that they design. Join Stockholm Adventures and gain access to the cultural and natural highlights in the city. Whether to kayak or skate on natural ice, you will have the time of your life with this company.


You’ll have many Sweden tours options when you take an excursion escapade with Stockholm Adventures.

The RIB Speedboat Tour is exciting and absolutely beautiful and quick, especially for tourists who do not have much time to spend in Stockholm. You will be able to see the urban coastline, rugged scenery of the Archipelago, and wildlife. The Sweden Guided Bike Tour gives you an introductory to the city’s modern highlights, including historical architecture and the Sodermalm island. You can experience the best Skating Tour in the world on natural ice in Stockholm.


Stockholm Adventures is proudly ranked as #6 out of 64 Sweden tour agencies on Trip Advisor. Past clients rated them highly on customer service and excellent tour guides. Read a glowing review below:

“We couldn’t have been better looked after from start to finish. It’s very professional service! We couldn’t stop smiling and booked again for the next available slot.” – Mog6: Feb 2020

stoRy Tours

Company’s location and type: Stockholm, Local Tour Operator
Awards, Certification: Ranked #8 Trip Advisor
Reviews: 203 reviews on Trip Advisor 96% rated outstanding and professional

About Company

StoRy TouRs provides top-quality trips, ranging from shore excursions to walking tours and culinary experiences, including detective histoRycus tours for kids and families. With a team of enthusiastic and knowledgeable tour guides, stoRy touRs offer tours in French, English, Italian, German, Spanish, Cantonese, Mandarin, Polish, and Russian. Their guides are licensed and committed to ensuring they give you a high-quality expedition reflecting the company’s objectives of comfortable and luxurious Sweden guided tours experience.


The great benefit of booking with stoRy touRs is the wide variety of Stockholm Sweden tours you can choose from.

The Stockholm Old Town Walk is 2.5 hours walking tour around the gorgeous part of the city with the Royal Palace and Main Square. Walking on the cobbled streets, you will also see the Coronation Church, Finnish Church, Nobel Museum, and Brända Tomten Square. During the Stockholm Private Boat Tour, you will tour 14 islands and learn history from the Viking era while riding along the Royal Djurgården Canal and the city’s waterfront. The popular Ice Bar and Stockholm Panorama Tour gives you the chance to feel the winter ambiance in the Ice Bar with views of romantic bridges, grand hotels, and Stockholm’s greenery.


With over 203 reviews on Trip Advisor, over 96% rated stoRy touRs for outstanding and professional services. The #8 ranking says a lot about one of the best tour operators in Sweden with personalized tours and qualified guides.  See this stellar review left by a past client:

‘Renata is the perfect guide. We had a great time exploring the city under the informative and friendly guidance of a Stockholm local. She showed us all the major sights, adjusted the tour to our needs, and answered all our questions. We enjoyed every step of the tour.”Christina S: June 2018

StockholMania Tours

sweden tour package

Company’s location and type: Stockholm, Local Tour Operator
Year of establishment: 2010
Awards, Certification: Ranked #8 Trip Advisor
Reviews: 203 reviews on Trip Advisor 96% rated outstanding and professional

About Company

StockholMania Tours is a top-rated tour operator in Sweden founded in 2014 and is based in Stockholm, specializing in guided private tours. The company prides itself on offering modern, organized, and multifaceted trips that discover the fascinating city in an authentic, unique, and fun way. Their philosophy is to tour the city locally, combining classic and exclusive location locations with magnificent views that even the residents do not know. They tell stories, anecdotes for real. complete immersion in the Swedish lifestyle, culture, and traditions. 


StockholMania Tours offers a range of different tour packages in Sweden, and you are welcome to join any of them. 

The Stockholm in 5-Days itinerary is perfect if you are staying in Stockholm for a week. It is a complete package including meticulous tours to the city’s central districts, boat tours, and culinary tours. Away from the city, you will find Lake Mälaren, the Drottningholm Palace, where many kings lived in the 16th century, including the current king Carlo XVI Gustavo. Finally, you can combine the Old and Bohemian Stockholm private tour with the historical and scenic district and the Island of Sodermalm.


This Sweden tour operator has received very high reviews and is ranked at #7 out of 225 tours in Stockholm. Your money will be in good hands and expect to get top-rated excursions and professional guides. See this review left by a satisfied customer on Trip Advisor.

“Very knowledgeable with a French-speaking guide who seems to know quite a lot about history, interesting places, spectacular view and interesting places to eat.
Walking was the perfect space to discover Stockholm. Loved both days.” – Canada: Nov 2019


These top 10 best tour operators in Sweden lost will help you decide on who to select as the agency to visit Sweden with. If you would like to see Sweden and immerse yourself in the local culture with a safe and professional company, we encourage you to exploit to assist you during your research.

Once you go back home from Sweden, we would be exhilarated to hear about your trip. If you have taken a tour with one of these companies in the past, please send us feedback and let us know how it was.

Honorable Mention

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